Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is a process to move a website higher up the ladder in the search engine results for some targeted keywords. As the website goes up the ranking it becomes more visible, thus generates more traffic. SEO is not a onetime process. It is a cycle which should keep on running.

Our professionals make a microscopic and macroscopic study of our client’s core activity, management, business model and target segment so as to create a proper Online Marketing Technique.

Our Skilled and updated professionals not only optimize the WebPages but also make the content relevant for the visitors to get what they are looking for. Our priority is to provide our clients an effective Search engine optimization which will become effective in all time to come rather than providing workarounds.

•Keyword Research	•Introducing robots.txt to different web pages
•Competitive Analysis	•Optimization of internal links structure
•Copywriting of Web Pages	•Creation of Alt tags for images
•Creation or modification of Title and Meta data	•To fix broken internal links
•Creation or Modification of a Site Map	•Renaming of URLs
•Testing for Web Site Load time	•Introducing nofollow attribute
•Checking of Browser Compatibility and Resolution	•Implementation of Google Webmaster Tools
•Creation of Quality Links	•Implementation of Google Analytics Tools

                                   

And finally we provide reports:

•Keyword Research
•Link Building Report
•Competitors Analysis Report
•Ranking improvement Report
•All types of Submission Report

•Keyword Research

Your SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your site. In other words, you need to know how people are looking for the products, services or information that you offer, in order to make it easy for them to find you otherwise, they'll land on one of the many other results in the SERPs. Implementing keyword seo will help your site rank above your competitors.

•Competitive Analysis

Performing competitor SEO analysis in an ongoing and deep way can give you a competitive advantage not only in your SEO efforts, but also in developing insight into your core business. An advanced SEO technology platform such as Conductor Searchlight can be a weapon in your Marketing technology arsenal that can give you a distinct competitive advantage in your industry

•Copywriting of Web Pages

SEO copywriting has traditionally been about optimizing web page copy by targeting keyword phrases in certain frequencies and densities. And yet search engine research shows that almost 85% of the total factors that determine how a web page is ranked in a search engine is based on things that happen off the page itself.

•Creation or modification of Title and Meta data

Adding metadata to your webpages means that you're enhancing the chances of search engines finding your pages. It's also known as Search Engine Optimisation (SEO). Metadata, or SEO, enhances accessibility, whilst also enhancing usability for everyone. The page title of an HTML document is a descriptive name that appears in the title bar of the web browser (eg Internet Explorer) when the browser is displaying that page. It also appears in bookmarks, your history file listed in 'go' or 'history' menus, and is used by search engines. It is essential therefore that each page has a clear, meaningful title indicating its contents. Start noticing the titles of webpages you view for ideas.

•Creation or Modification of a Site Map

In general, this is a list of URLs for your website. Sitemaps help search engines correctly index the content of websites and can have a significant effect on the resulting search ranking.

•Testing for Web Site Load time

The website speedtester shows the duration of a given website. This value can be used for showing how long a website take to load and if it is better to optimize the website or change a (slow) ISP.

•Checking of Browser Compatibility and Resolution

People view sites in different browsers and at different resolutions. I make sure your site can be viewed in all the major browsers and in the most common resolutions. Adjustments will be made to the site's code where necessary

•Creation of Quality Links.

Link building (alternative spellings include linkbuilding and link-building) refers to the process of getting external pages to link to a page on your website. It is one of the many tactics used in search engine optimization (SEO). Building links is a difficult, time-consuming process as not all links are created equal. A link from an authoratative website like the Wall Street Journal will make a greater impact on a SERP than a link from a newly built website, but high quality links are hard to come by. This guide will teach you how to build quality links

•Creation of Alt tags for images.

Search engine bots will not see these as humans see them. They have to be described using alt tags and alt text etc. otherwise; the spiders will just skip them. When writing alt attributes, you should use words that are related to the keywords in the content. A good description will allow your image to be highly ranked in image search engines.
An example of an alt tag in using during the SEO image optimization process could be alt=”men’s cologne” assuming that your article was related to men’s cologne

•To fix broken internal links

Linking own content and pages that don’t exist anymore or have changed location gives users 404 errors and prevents healthy flow of PageRank throughout the site. It also delivers poor user experience and may result in a user leaving your website and going back to results (bad signal to search engines). Since Panda update, Google pays a lot more attention to how users perceive website and whether they trust them or not. Fixing internal links is not very difficult, in fact Google provides the tool for it. Visit Google Webmaster Tools and navigate to Crawl Errors section, what you will see is a list of internal crawl problems and sources of errors. You may want to pay attention to the “Not found” list.

•Renaming of URLs

One of the most basic search engine optimization techniques is in using SEO-friendly URL structures. A good structure can help the indexation process of your website, but, unfortunately, there are plenty of websites that use incorrect, suboptimal URLs. In this article we take a look at the various elements of a URL and how we can create a structure that will help us rank as highly as possible.

•Implementation of Google Webmaster Tools

Google Webmaster Tools (GWT) is the primary mechanism for Google to communicate with webmasters. Google Webmaster Tools helps you to identify issues with your site and can even let you know if it's been infected with malware (not something you ever want to see, but if you haven't spotted it yourself, or had one of your users tweet at you to let you know, it's invaluable).

• Implementation of Google Analytics Tools

Google Webmaster Tools (GWT) is the primary mechanism for Google to communicate with webmasters. Google Webmaster Tools helps you to identify issues with your site and can even let you know if it's been infected with malware (not something you ever want to see, but if you haven't spotted it yourself, or had one of your users tweet at you to let you know, it's invaluable).